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Tasmania offers breath of fresh air to Asian travelers


Published on Apr 26, 2013

Tourism Tasmania is aiming to attract an increasing number of Asian visitors with the lure of clean air and fresh food.

Speaking to Travel Daily on Thursday (25 April 2013), ahead of the Australian Tourism Exchange (ATE) in Sydney, John Fitzgerald, CEO of Tourism Tasmania, said the island state was seeing a rise in interest from Asian travelers, mainly due to the island’s natural resources.

“We’re already seeing some strong growth from Asia,” Fitzgerald said in a telephone interview. “Hong Kong and mainland China are our biggest markets in the region, with 12,000 and 11,000 visitors respectively, but we’re seeing growth from other markets too, including Singapore and Malaysia.”

Fitzgerald said the growth was partially down to greater accessibility, with a greater range of flight connections and better scheduling making Tasmania a “viable option” for Asian visitors. But the main pull factors for Asians traveling to the island, according to Fitzgerald, are its natural qualities.

“We’re promoting the concept of Tasmania being an ‘accessible wilderness’ for Asian visitors. It’s about nature and wildlife, fresh food and the connection to food producers. We also have the cleanest air in the world, on the Cradle Coast in northwest Tasmania,” he added.

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