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Social media kills the postcard


04/24/2013

Published on Apr 24, 2013

Social media is now the most popular way for travelers to communicate with friends and family back home, and its rise has led to a major slump for the postcard industry, a new report has revealed.

According to a study by travel search site Skyscanner, only 11% of travelers now send a postcard when they go on holiday, while 91% go online to communicate with friends back home. Facebook is now the most popular way to update those at home (58%), with almost four out of five people admitting to updating their status every couple of days and 17% checking their news feeds at least every couple of hours.
Sixty-percent of international travellers stay in touch by sending text messages, and only 5% admitted to not making an effort to make contact with people at home.

Read the full story from TravelDailyAsia.com

 

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