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Social media kills the postcard


Published on Apr 24, 2013

Social media is now the most popular way for travelers to communicate with friends and family back home, and its rise has led to a major slump for the postcard industry, a new report has revealed.

According to a study by travel search site Skyscanner, only 11% of travelers now send a postcard when they go on holiday, while 91% go online to communicate with friends back home. Facebook is now the most popular way to update those at home (58%), with almost four out of five people admitting to updating their status every couple of days and 17% checking their news feeds at least every couple of hours.
Sixty-percent of international travellers stay in touch by sending text messages, and only 5% admitted to not making an effort to make contact with people at home.

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