Thailand expects Songkran tourism boost
Published on Apr 5, 2013
Thailand is expecting this year’s Songkran holiday period will generate 2.7 million domestic and international tourists and estimated expenditures of THB11.1 billion (US$377m), up 10% and 20% over last year’s festival period.
Also known as the Thai New Year, the country’s water-soaked holiday period runs from 12-16 April this year, and the Tourism Authority of Thailand (TAT) believes that a combination of political and economic stability will create a tourism boom. The number of domestic travellers is expected to reach 2.03m with expenditures of almost THB4.5m, and 678,000 international visitors are expected to arrive, spending THB6.7m.
“Thanks to domestic political stability and a generally good economic situation, both within Thailand within our key source markets in the Asia Pacific, we are expecting to have record number of visitors nationwide. We hope that the festival will help everyone cool off in more ways than one,” said TAT Governor, Suraphon Svetasreni.
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