Thai airline's sexy calendar too hot for the government
Published on Feb 13, 2013
Maxim models strip down for the Nok Air month tracker. No stranger to controversy, the CEO explains why it's not at all sexist
Thai low-cost carrier Nok Air has released a sexy calendar featuring models from Maxim magazine.
But not everyone in Thailand is comfortable seeing the female form displayed in such a fashion.
According to Thai media, the Ministry of Culture's Permanent Secretary, Prisana Pongtatpitakkul, says the calendar demonstrates that some businesses refuse to stop using women's bodies as a marketing tool.
"They lack the sense of social and cultural responsibility and ignore social and cultural repercussions -- particularly female dignity," she was quoted by The Nation.
The calendar, issued as part of an online promotion, features models in different outfits posing around Nok Air planes, including a shot with 12 women in yellow bikinis -- the airline's signature color.
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