Moët Hennessy to open first winery in China
New facility in northern region of Ningxia to become tourist attraction...
Moët Hennessy is tapping into the fast-expanding market for high-end wines in China with the launch of its first winery in the country. Construction work has already commenced on the new 6,300m2 attraction, which will be located in the northern Chinese region of Ningxia. Once complete it will feature a fully operational winery, fermentation cellars, tasting rooms and a luxury visitor centre. The US$5.5 million facility is scheduled for completion in 2013, with the first Chandon Ningxia wine expected to hit the shelves in 2014. Ningxia is located south of Inner Mongolia and the Gobi Desert, and the new winery will be set between the He Lan Mountains and Yellow River. Hong Kong-based architectural firm MAP, which has been commissioned to develop the winery, said it would aim to blend the new facility into its environment. “Ningxia, where the winery is based, is a remote location which presented some significant design challenges,” explained MAP Principal, Edward Billson. “Moët wanted to respect the local wine-making traditions and to complement the Ningxia landscape, but equally they wanted to make a clear, contemporary and bold design that would put its fine wines on the map in China. “We took some tips from the local wine growers who, each winter, bury the vines completely to protect them from the cold. Using the same technique, we moved hundreds of tonnes of local earth to ‘bury’ the fermentation cellars above ground.” he added. In contrast to the modern exterior, the interiors will feature large, luxurious rooms for VIPs, while the tasting room provides space for communal tasting sessions. The Ningxia winery will use Chardonnay, Chenin Blanc and Pinot Noir grapes.
Brought to you by TravelDailyAsia.com