Most young travelers use Facebook for holiday inspiration
Published on Nov 30, 2012
The vast majority of young travelers use Facebook to help them choose their holiday destination, according to a new global survey. The 'Text100 Digital Index: Travel & Tourism' study found that an overwhelming 87% of travellers under the age of 34 used Facebook for travel inspiration, while more than half also use Twitter and other social media sites. This correlates to the finding that 63% of survey respondents consider recommendations by friends and family the number one factor when considering their next holiday destination. In Asia Pacific, more than 70% of travelers have used social media to inspire their holidays and base their eventual choices on friends' recommendations (52%) and convenience (42%). Asia Pacific travelers are also the most likely of any region to purchase tickets via online advertisements, although the survey found that they also book through traditional travel agents more than travellers in the US or Europe.
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