Ikea plans hotel brand
Published on Aug 16, 2012
Ikea is looking to open 100 budget hotels across Europe with an established hotel operator, it has announced. The Swedish company behind the flat-pack furniture stores is said to be keen to develop budget 'design' properties and is already looking for sites in the UK, Netherlands and Poland. The hotels are not expected to feature the Ikea brand name.
Brought to you by TravelDailyAsia.com