Marriott targets gay and lesbian travelers
Marriott International has launched a new marketing campaign aimed at lesbian, gay, bisexual and transgender (LGBT) travelers. The 'Be You, With Us' campaign is timed to coincide with the Pride Season (often observed from June to September) in cities around the world that host gay pride parades and festivals. The company will offer travel packages and hotel experiences designed to appeal to LGBT travelers, including sweepstakes in which winners will receive a trip to the 2013 New York, San Francisco or Berlin Gay Pride Festivals. "We are proud of this campaign and of our long-standing reputation for our commitment to diversity and inclusion," said Joanna Todd, Marriott's Vice President of Segment Strategy. "Our core strength lies in our ability to embrace differences and make everyone feel respected and valued when they visit and stay in our hotels. Later this year, we will also launch new campaigns to reach African American and Latino audiences."
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