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Film company moves into hotels


Published on Apr 30, 2012

The holding company behind Paramount Pictures is to reveal its new hotel brand at Arabian Travel Market this week. Paramount Hotels & Resorts (PHR) will use the film production’s creative team to design its hotels, which “draw on the 100-history of Paramount, the authentic California lifestyle and the glamour of Hollywood”. Destinations in the pipeline include Indonesia, Brazil, the Caribbean, Oman, Qatar, Russia, South Africa, UAE and the UK, aimed at both business and leisure travelers depending on the market. “The Paramount brand is known the world over, from its iconic gates to its impressive cinematic history. Our goal is to deliver on the expectations of the brand with experiences that are ‘Unmissable, Unforgettable, and Unmistakable’,” said Thomas van Vliet, CEO of PHR.

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