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Thailand and Japan cooperate on tourism recovery


Published on Jan 30, 2012

The Tourism Authority of Thailand (TAT), the City of Sendai and the Tohoku Tourism Promotion Organization are to sign a Letter of Intent (LOI) to use tourism as a means of helping to facilitate an economic and social recovery from the natural disasters that have recently struck both destinations. Signed on Friday, the agreement will see the partners intensify cooperation. They have been working together on tourism promotion since 2006, but following disasters that struck both regions in 2011, a new approach has been proposed. The LOI will commit both parties to undertake a number of projects and activities, such as exchange programmes, to promote tourism between now and March 2017. Sansern Ngaorungsi, TAT Deputy Governor said; “Both destinations are now working to rehabilitate and recover from the crisis. There are shared interests, and it is during times such as these that we really need to work together and learn from each other, especially as tourism is vital to both our economies.”

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