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Free Wi-Fi is crucial factor in hotel booking


Published on Jan 17, 2012 study finds that free in-room internet is now a make-or-break hotel booking condition...

The availability of free Wi-Fi is a make-or-break factor for customers when booking a hotel room, a new survey has found. The hotel amenities survey by asked travelers to reveal their favourite in-room and hotel perks. The results found overwhelming evidence that free Wi-Fi is a must-have amenity, strongly influencing the booking decision-making process.

Thirty-eight percent of travelers reported that free Wi-Fi played a part in their decision to stay at a specific hotel. Meanwhile, 35% said it is the basic amenity they want to see more in hotels, and 31% believe that it should become a standard offering in all hotels in 2012.

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