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Philippines announces national brand identity


Published on Jan 10, 2012

The Philippines has announed its new brand slogan, “It’s more fun in the Philippines”.

The Department of Tourism has been working on a destination brand for years and the lack of brand identity has been cited by many as a major inhibitor to growth of international tourism in the country. Finally, after years of waiting, the Department of Tourism (DOT) has announced the new brand slogan.

“Focusing on the country’s core strength, the campaign singles out what no other destination can offer - and that is the Filipino people,” read a department statement.

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