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THAI Smile tweaks strategy


Published on Dec 29, 2011

BANGKOK, 28 December 2011: Thai Smile, a ‘light premium’ sub-brand of Thai Airways International, due to fly July, next year, has tweaked its strategy to emphasise mainly regional links, while reducing its domestic operations to just 20% of system capacity, down from an earlier 50%.

The airline will start with regional routes and develop a trimmed domestic network later, officials reported Tuesday.

Thai Smile managing director, Woranate Laprabang, said: “We have decided to go for regional routes first and leave domestic services to five cities – Ubon Ratchathani, Udon Thani, Khon Kaen, Chiang Rai and Surat Thani that were announced to start next year to on hold.”

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