SIA launches new budget airline, Scoot
Published on Nov 2, 2011
Long-haul, low-cost carrier to start flying in mid-2012, serving China and Australasia...
Singapore Airlines (SIA) has officially launched its new long haul low-cost carrier, Scoot. Set to begin commercial services in mid-2012, Scoot will initially operate a fleet of four Boeing 777-200 aircraft purchased from SIA, providing low cost services on medium- to long haul routes to and from Singapore Changi Airport’s Terminal 2. The new LCC will be managed and run independently from SIA, and already operates from separate offices. Scoot’s Chief Executive Officer, Campbell Wilson explained the decision behind the new LCC’s name. “We chose the name ‘Scoot’ for many reasons, not least because it’s different,” said Wilson. “Rather than the tried and tired ‘airlines’ this, ‘airways’ that or ‘air’ yawn, it’s short, sharp and snappy. It stands out. It’s geographically independent, and can be a verb or a noun. Besides difference, it conveys spontaneity, movement, informality and a touch of quirkiness – all attributes we intend this company to be known for.”
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