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THAI Smile Air to launch in July  


Published on Sep 7, 2011

THAI Smile Air, the light-premium subsidiary of Thai International Airways (THAI), is scheduled to begin services in July 2012. The new brand is designed to act as “a competitive hybrid between premium THAI flights and ultra cheap, low-cost airlines like Air Asia and Tiger Airways”.

In its first year of operations, THAI Smile Air will replace the THAI services to Ubon Ratchathani, Udon Thani, Khon Kaen, Chiang Rai, and Surat Thani, from its Bangkok base at Suvarnabhumi. By 2013, the carrier’s fleet of 11 new 174-seat Airbus A320s are expected to fly to regional destinations in India, China, and most Asean member states.

The light premium service will offer a complimentary meal and drink service, free passenger seat selections, faster check-in procedures, 15-20kg baggage allowances, and frequent flyer mileage rewards on both THAI and the Star Alliance network.

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