PHOTOGRAPHED BY MORGAN OMMER
These funky fashions, with a homespun hill-tribe look, are in their element way up in the highlands of Sapa in northern Vietnam. Designed by Southeast Asian masterminds, the clothes show off the color schemes and motifs of the Hmong and other minorities from the region.
Published on Jun 17, 2013
Green fields and fashion
A fashion shoot in northern Vietnam brings together the highlands-chic styles of several designers from the region. Here, a piece from the Go Green collection by Chula, a Spanish limited-edition label based in Hanoi.
On the Muong Hoa Valley road, Phnom Penh designer Romyda Keth’s ensembles echo the vibrant attire of a Hmong woman returning from the market.
A rapt audience
From the nearby villages Ban Ho and Lao Chai, children of the Tay, Dao and Hmong minority groups had first arrived at the set to hawk their goods, but soon find themselves distracted by the activity.
Sharing the spotlight
The smaller model was cast impromptu from among the kids who gathered to watch the shoot. Her escort wears an outfit from Hanoi designer Vũ Viêt Hà, who works only with local materials and techniques.