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Singapore Airlines Celebrates 70 Years of Stellar Service


[SPONSORED CONTENT] Long renowned for offering five-star service in the skies, the premium service carrier has a tradition of innovation and excellence. Here, we examine some of the milestones that have shaped the airline's proud heritage.

Published on Jun 1, 2017

 

From the moment the first Malayan Airways Limited (MAL) Airspeed Consul took to the skies on May 1, 1947, Singapore Airlines has been raising the bar across the industry. In the early 1950s, the airline elevated in-flight dining by offering a wide selection of beverages and gourmet dishes. In the 1970s, it was the first airline to offer free headsets, as well as a choice of meals and drinks to Economy Class passengers. In 1989, the carrier launched the first Boeing 747-400 commercial flight across the Pacific. In 1998, a special culinary panel was elected to boost the level of the onboard cuisine, which has become so popular in its own right that Singapore Airlines released a cookbook in 2010. 

Singapore Airlines
Business Class seats transform into comfy beds so you can get some shut-eye.

 

Lean back and rest easy with extra legroom in Premium Economy Class.


Enjoy a wide selection of entertainment options onboard Singapore Airlines.

 

In recent years, Singapore Airlines has continued its longstanding tradition of excellence with thoughtful additions such as full-flat beds in Business Class and the introduction of Premium Economy. Never content to rest on its laurels, the carrier continues to push innovation. Singapore Airlines was the first to fly the A380 and KrisWorld, its on-demand, state-of-the-art entertainment system, now offers more than 1,000 movies, television programs and games. The airline has also introduced a number of non-stop long-haul routes for the convenience of travelers who traverse the globe on a regular basis, including a non-stop flight to San Francisco on a sleek A350 aircraft.

Though the brand continues to evolve, certain elements of its proud heritage stay the same. For instance, although she may be celebrating her 70th birthday, the "Singapore Girl" grows more elegant, refined and stylish with each passing year. The women who embody the spirit of this icon today are more than mere members of the cabin crew; they are part of an elite team committed to offering warm, personalized hospitality to all guests. Over the decades, the sarong kebaya, the stylish uniform crafted from Asian batik and originally designed by Parisian couturier Pierre Balmain in 1968, has become synonymous around the world with a dedication to details, ensuring that passengers enjoy a smooth flight as they return home to their loved ones or set off on their next adventure.

 


Enjoy specially created in-flight meals at 30,000 feet.


Last year, that extra care and attention to detail helped one passenger in particular. As any parent knows, traveling with young ones can be a challenge under the best of circumstances. The confinements of an aircraft and changes in altitude are often trying even for well-behaved children. On April 9, 2016, Mrs. Yew in Economy Class on Singapore Airlines was struggling to calm her two-year-old son, Francis, just as so many mothers have up in the air. Noticing the distraught child, Daniel Nio, a member of the cabin crew, came over and asked if there was anything he could do to help. 

When the weary mother answered that her toddler did not like his food, Daniel set about mixing items from both the Business Class and Economy Class galleys to come up with a custom-made, kid-friendly meal that finally calmed Francis down. Wanting to give Mrs. Yew a moment to relax, Daniel offered to entertain the child. Later, when Daniel spotted the pair struggling with their luggage at the belt, he helped them with their bags and, learning that they were staying close to his home, offered to share a cab with them. When Daniel ran into Mr. and Mrs. Yew in a shopping center several days later, he greeted the family by name. 

It may seem like a small gesture, but to an exhausted parent and a frustrated young child, it made all of the difference in that world. These acts of kindness and consideration happen all the time on Singapore Airlines flights. The lengths that this committed team goes to is what inspired this video commemorating the carrier’s 70th anniversary and reminding us how travel is all about bringing people together.

 

 

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