The Most Stylish Bike in Town
October 15, 2014
These eye-catching bicycles beauties make riders the envy of every other cyclist in town. Here's what the founder has to say about his work and unique sense of style.
Published on Oct 15, 2014
Lorenzo Martone, founder of Martone Cycling Co. (martonecycling.com), is no stranger to cuttingedge design. His range of lightweight, bold-colored bicycles has already won fans such as Karl Lagerfeld and Oliver Theyskens, and now he’s celebrating the glories of globetrotting with a sleek new gilded bike model.
“We decided on golden tones as a reminder of how privileged we all are to have access to the life we do,” Martone says. And what a life it is: in just two years, his company has ballooned from a passion project to a global business, with retailers in 10 countries, a number that will double by the end of the year. Yet the idea was born rather humbly.
“I was intimidated by the bike industry because it all looked so professional and I’m not a racer,” Martone says. “I love just biking around the city from A to B.” His solution was to create a fashion driven model that would look as sharp on the streets as it would in his West Village apartment in New York.
Kate Owen, Courtesy of Martone Cycling Co.
“It needed to look good in my home since I had to store the bike in my living room,” he says. “If you are going to be looking at it all the time it should look great; it should look like a design piece, like a sculpture.” So he came up with a graphic eye catching frame with an iconic red chain and a basket built into the handlebars, perfect for the daily chores of city life. He liked the result so much he just kept churning them out. “One bike became five and five became 750, and suddenly I had a company,” he says. The inspiration behind Martone Cycling comes from the founder’s love of exploration. “Riding a bicycle is the best way to get acquainted with local life. It means connecting truly with the environment you’re in,” he says. “I owe everything I know to travel. The food, smells and contrasting architecture I’ve experienced shine through in my designs”—no wonder his favorite cycling cities are London and Paris. The only real question for Martone is: “What bike are you going to wear today?”
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