Self-taught Australian–Vietnamese designer Mai Lam's bold looks revolve around her signature - intricate embroidery. As a result, no two items are identical. Mai is also one of the first Saigon designers to expand her abroad: an outlet opens in Barcelona next year.
Men's and women's casual wear made from distressed cotton and smooth satin silk in hues ranging from pistachio to lipstick red, all decorated with Mai's signature embroidery (which often includes sequins and other flourishes). Hot-ticket items include her vintage U.S. Army jackets, each with a story from her past sewn on.
Even if you're not in the mood to buy, her shop in Saigon, located in the colonial Continental Hotel is worth a visit for its offbeat décor, which includes a vintage scooter and motorcycle.
Tel: +84 8 3827 2733