The rock’n’roll W, a vanguard property that ignited Seoul’s design scene when it opened in 2004, hasn’t aged a bit—possibly because it spares no expense for those willing to do the same. Unusually large for a “boutique” hotel, it offers 253 eye-popping modernist rooms, including the aptly designated Extreme Wow Suite, who attractions include a four-person Jacuzzi, dining space for 10 and even a personal wine cellar. The Woo bar is a perennial favorite among the Gucci set—it still dazzles with moving digital artworks, a shiny mirror-ball that doubles as a DJ booth, and a slope of egg-shaped chairs that wouldn’t go amiss in Alvar Aalto’s living room. The W’s Kitchen restaurant serves organic fare in an airy environment, while outdoors, don’t miss a soak in the Hinoki hot tubs, fancifully shaped like halved concrete coconuts. Book a corner room for the best views over Seoul’s cityscape.
175 Achaseong-gil, Gwangjin-gu,
Seoul, South Korea
Telephone: +82 2 465 2222