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Prologue

Prologue owes much of its smooth visual DNA to local interior architect Ministry of Design who designed everything from the décor and logo to the floor plan and shopping bags.
ADDRESS
ION Orchard, 2 Orchard Turn, #04-16 and #05-03, Singapore

The Overview

In Singapore, bookstores have defaulted towards a mix of nondescript rows of shelving, unflattering lighting and indifferent signage. Which is why Prologue has proved to be such a bestseller. Owned by the Popular group, a chain of Singaporean bookstores better known for their stock of study guides and well-priced stationery, Prologue owes much of its smooth visual DNA to local interior architect Ministry of Design who designed everything from the décor and logo to the floor plan and shopping bags. Design director Colin Seah injected a luxe boutique vibe with a dash of humor to the bookstore. This explains the giant dinosaur at the entrance ploughing through a cityscape of books; satiny black tiling for the book displays; specially designed signage; and a slinky epoxy red staircase that leads up to the second floor stationery department.

Tel:
+65 6465 1475

Website: popular.com.sg

 

Published on Nov 26, 2010

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