The Overview

Updated on September 10, 2014

In Lu 12.28, a bright boutique in the heart of Beijing's trendy Sanlitun, Liu Lu can often be seen showing off her designs to customers, who range from Chinese celebrities to international diplomats. She's no stranger to dealing with foreigners: she lived abroad for almost a decade before returning to Beijing to embrace her Chinese heritage—and take advantage of her homeland's cheaper costs of doing business.  Liu's clothes straddle the gap between China's spendy haute couture designers and ready-to-wear chains like H&M and Zara that have recently set up in the country. In addition to the Lu 12.28 brand, she has also launched a venture with Swarovski to help design crystal-made shoes, which are available in her boutique. Though she only established Lu 12.28 two years ago, her style has evolved dramatically to include more practical items for daily wear and fun nights on the town.

Tel: +86 10 5208 6105